The Benefits of Online Advertising for Estate Agents

14th March 2015

Interesting findings indicates that 80% of potential buyers will search for properties using a single online estate agent, with ‘little duplication in terms of traffic’ and even less in terms of inquiries’ when comparing two major online agencies. This suggests that web-savvy buyers know in advance which estate agent they want to collaborate with - they’ve seen the brand before, they’ve remembered the brand, and they’ve visited the brand’s website. This heavily emphasises the importance of advertising for estate agents, and how it’s vital to utilise different channels to get the word out there and target the most likely demographics.

It Pays to be Internet Savvy

An important question is - what are the most likely demographics? Of course, this is challenging to answer as everyone from fresh university graduates to retirees may be looking to buy or sell their property, but one aspect we can be sure of is that these people are in-the-know when it comes to using the internet. Reports suggest that around half of all web traffic for estate agent sites comes from mobile devices, demonstrating a high level of understanding regarding internet usage. What this means for estate agents is that online advertising should be diverse, and cover many different sectors - anywhere that potential clients are likely to visit. This includes social media, online directories, and web pages.

Make the Most of Social Media

Social media advertising, for example, can be hugely beneficial. Sources suggest that around 67 percent of people on Twitter will automatically be drawn to an estate agent that they follow via the platform, while 79 percent would recommend a consumer-engaged agency to a friend. Similarly, content marketing can help boost search engine rankings, while online directories can help agencies evolve beyond their competitors. At a time when 30 percent of agencies are seeing not one but two new local competitors launch, there has never been a better time to focus upon online advertising.

Register with Yazoomer.com to learn more about the benefits of online advertising for those in the housing market, and for other industries. Offering free global advertising, Yazoomer.com gets the word out there, promoting your business, increasing web traffic, and strengthening your online presence.